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Tele Atlas and Wanderlust Media to Market Map Data and Celebrity Voice Content for Navigation Systems
Wednesday January 5, 11:00 am ET

LAS VEGAS--(BUSINESS WIRE)--Jan. 5, 2005--Tele Atlas, a worldwide leading provider of digital map data and location content, and Wanderlust Media, a producer and publisher of branded media, today announced that they have entered into a joint promotion and marketing agreement for Tele Atlas' dynamic mapping data and Wanderlust's Starboard Navigation - celebrity voice content for navigation systems.

Starboard Navigation allows users of vehicle and personal navigation systems to choose from a variety of real celebrity voices by which their audible turn-by-turn directions are delivered. Tapping the unprecedented demand for personalization and enhanced user experience, Tele Atlas and Wanderlust Media have joined forces to develop and launch this exclusive entertainment content early in the 2005 MY.

"We are very excited to enter into this agreement with Tele Atlas," said Will Andre, Wanderlust Media's President and COO. "Their ongoing commitment to forward-thinking technology coupled with unparalleled ability and expertise make Tele Atlas the best choice for map data and the best choice for collaborating on this leading-edge consumer product."

"Today's announcement underlines our commitment to delivering cutting-edge content," said George Fink, President and COO of Tele Atlas. "Our relationship with Wanderlust will further enable our partners to deliver personalized, customer-focused solutions that our markets require."

About Wanderlust Media

Los Angeles-based Wanderlust Media is a dynamic media company specializing in the development and delivery of market-ready entertainment for consumer technology. With a focus on popular culture, and a commitment to exploring the boundaries of current and future markets, it is Wanderlust Media's mission to entertain through innovation. For additional information: pr@wanderlustla.com or www.starboardnav.com.

About Tele Atlas

Founded in 1984, Tele Atlas is a worldwide leading provider of digital maps and dynamic location content for a variety of navigation, location-based services and geospatial products and database solutions. Tele Atlas' database is a highly accurate reproduction of today's street network, enabling turn-by-turn route guidance on a high percentage of European, U.S. and Canadian roads. Tele Atlas' compatibility with major navigation systems and its open system design have placed the company's technology at the heart of both consumer and business-to-business applications worldwide. From logistics to marketing to traffic and fleet management, in almost every sector of today's business and consumer world, Tele Atlas has built a reputation as an acknowledged pioneer and leader in the digital map industry. For more information, please visit Tele Atlas' North American website at www.na.teleatlas.com or the company's European website at www.teleatlas.com.